10 Years of Strength

Celebrating a Decade of NPL

“We’ve shown that you can build a successful business without compromising on integrity…”

2025 has been a huge year for Nutritional Performance Labs. We turned ten and shifted our entire operation to a new facility, all without missing a beat. Reaching both milestones has made us reflect on how far we’ve come, but everything still goes back to the same idea we began with. We wanted to create supplements people could trust. Ten years later, that focus has never changed.

Where It Started

“We started NPL because we were frustrated with what was out there,” says John van den Berg, CEO of NPL. “As a family business, we’re not answerable to investors pushing for shortcuts. We answer to our customers, and they deserve to know exactly what they’re putting into their bodies. That philosophy hasn’t changed since day one.” 

Where We Are Now

A new home has given NPL the space to grow with purpose. Our Northriding headquarters includes more than 1,500 square metres of modern office space, along with a dedicated product development space, a fully equipped in-office gym, a kitted-out kitchen and a warehouse with capacity for up to 8,000 pallets. Take a look around

What’s Never Changed

“We source our raw materials from across the globe, giving us full control over quality,” says John. “Every ingredient is tested, with additional random batch testing to ensure consistency and safety. And because transparency matters, we fully disclose all our formulas, so our community knows exactly what they’re getting.”

How Far NPL Has Come

Growth Across Core Series

We pride ourselves on offering a wide range of health and fitness supplements designed for different training styles, goals and preferences. Our products fall under our core product series, including performance, wellness and endurance. 

Acting as crucial pillars within the NPL range, Elite Pro Series, ProLifestyle and Hydrade have each grown into their own, expanding their product offerings, developing strong communities and landing prominent partners.

Explore each series: 

• See performance-focused fuel in action.
• Find out what our wellness-focused products offer.
• Join the hype with our new endurance-focused fuel.

Proven Results Again and Again

Our NPL Body Revolution Challenge is one of South Africa’s largest transformation challenges, with 2000+ participants entering in recent years. Approaching its tenth edition, BodyRev gives our audience the chance to put NPL products to the test along with professionally structured meal and training plans for 12 weeks. The biannual challenge continues to prove that we make supplements for real people, delivering real results in the real world.

Product Milestones

The development of standard gym supplements has exploded over the past decade, and NPL has managed to stay relevant through continuous improvement of existing products and the introduction of new, innovative formulas over the years.

This year brought major growth across the entire NPL range. Our creatine range expanded with three new product launches, strengthening one of our most popular supplement categories. Take a look

On the wellness side, new additions like Dessert Pro and Collagen Pro offer simple, everyday tools that integrate naturally into daily routines and help support overall health. Find out more

Now that the long-awaited Endurance Range is launched, endurance athletes can explore a full lineup of hydration-focused products that have been in the making for a while. Explore range

To round off an already massive year, standout flavour releases like Anabolic Whey Peanut Butter Ice Cream and the limited edition Sweetie Pie protein flavour have added even more excitement to the range. Check out the collab

Retail Expansion

NPL’s distribution has grown significantly over the years. Alongside long-time retail partners such as Dis-Chem Pharmacy and Takealot, NPL is now also available on Amazon, making our products more accessible to an even wider audience. 

The Next Ten Years

“Hitting 10 years feels special, but we’re really excited about what comes next,” says John. “We’ve shown that you can build a successful business without compromising on integrity. Our customers have supported us every step of the way, and this new chapter is about serving them even better.”

NPL remains focused on transparency, quality and consumer trust. These are the values that built the brand and will continue to drive it into the next decade. Ten years in, we are still committed to doing things the right way, with our Yellow Army at the centre of it all.